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How to Profit from
Flower & Herb Crafts
By Ellen Spector Platt
Hard To Find
Order Here
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Flowers are requisite at weddings, parties, restaurants and business, and now more than ever people are relying on professionals to create beautiful arrangements for special occasions. If you have the talent but lack the marketing experience, this book gives you the guidelines for setting up your own business and making a profit including: suggestions on finding a niche in the trade; strategies for selling at shows; pointers for setting up your own shop; tactics for effective advertising and promotion; approaches to pricing; and advice on cultivating a professional attitude by one who has done it.
Stackpole Books,1996
202 pages, paperback, $14.95.
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Tip from How to Profit from Flower & Herb Crafts:
Acting like a professional. If you are in business, even part time you must assume a professional attitude if you want people to take you seriously. If you underprice your wares or overdo your expenses, you will soon lose enough money to make business non-viable. Follow this checklist which separates amateurs from professionals.
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